Home Depot not a hit in China http://marketplace.publicradio.org//display/web/2011/04/08/pm-home-depot-not-a-hit-in-china/?refid=0&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+APM_Marketplace+(APM%3A+Marketplace
http://www.fibtex.lodz.pl/46_06_10.pdf (Good info in 2 pages)
Chinese consumers have a lot of time to browse, and therefore are disinclined to convenience or impulse buying, and salesman in China should keep a distance from a consumer. To Chinese consumers, reputation of the brand is highly related to the quality of the product, and it is the most importnat judging criteria.
http://www.youtube.com/watch?v=-HAx1djGA1M&feature=related
Growth of Chinese markets in recent few years and their brand-oriented shopping behavior is awesome. To take advantage of this trend, American companies are expanding dramatically in Chinese market.
Luxury consumer behavior in China: What exists behind the facade of new wealth? http://www.europeanbusinessreview.com/?p=2418
This is an article written by Pierre Xiao LU, a professor in Shanghai, which gives a thorough analysis of how Chinese consumers perceive international brands and largely adopted by successful upscale brands.
The Urban Chinese Consumer – Behavior, Attitudes and Perception toward Food Products
www.gov.mb.ca/agriculture/statistics/releases/china_market_analysis_report_en.pdf
This link is a market analysis report written by the International Markets Bureau in Canada discussing the Chinese consumer behavior, attitudes and perception toward food products which also includes interesting facts about the consumption trends in China.
http://fransgiele.be/freematerial/2009chineseconsumerbehaviour.pdf
This resource gives detailed insights of how Chinese consumers make decisions in buying, myths of Chinese stereotypes, and different consumer types in the same cities.
-TV is best way to market new products to consumers
-they have a shortlist of preferred brands that they buy
-make last minute purchase decisions
Stereotypes (Kelm clips)
http://www.laits.utexas.edu/orkelm/chinese/index.html
TED Video: East vs, west: Myths that mystify
http://www.ted.com/talks/devdutt_pattanaik.html
Check out China’s quality of life index
http://www1.internationalliving.com/qofl2011/
Go to http://www.ifitweremyhome.com/compare/US/CN and decide if you would want to live in China.
Video on guanxi
http://www.youtube.com/watch?v=ijpbhile6aY&feature=related
You Say Guanxi, I Say Schmoozing
How East is meeting West and building a lingua franca of business connections
http://www.businessweek.com/magazine/content/07_47/b4059066.htm
China: A Cultural Immersion
http://cero11.cise.ufl.edu/~webmaster/Learning_Modules/CHN_main/content/index.html
“ Winning the wallet of today's Chinese consumer”
http://www.deloitte.com/view/en_GX/global/640b7cfb701cb210VgnVCM3000001c56f00aRCRD.htm
Chinese Consumer Resources
Home Depot not a hit in China
http://marketplace.publicradio.org//display/web/2011/04/08/pm-home-depot-not-a-hit-in-china/?refid=0&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+APM_Marketplace+(APM%3A+Marketplace
http://factsanddetails.com/china.php?itemid=370&catid=9&subcatid=59
The most important information on this site I felt was the rapid increase in female consumers, who are now the largest and most important forces in the Chinese economy today.
http://www.fibtex.lodz.pl/46_06_10.pdf (Good info in 2 pages)
Chinese consumers have a lot of time to browse, and therefore are disinclined to convenience or impulse buying, and salesman in China should keep a distance from a consumer. To Chinese consumers, reputation of the brand is highly related to the quality of the product, and it is the most importnat judging criteria.
http://www.youtube.com/watch?v=-HAx1djGA1M&feature=related
Growth of Chinese markets in recent few years and their brand-oriented shopping behavior is awesome. To take advantage of this trend, American companies are expanding dramatically in Chinese market.
“3 Common Pitfalls When Targeting the Chinese Consumer” (very recent, concise)
http://www.cnbc.com/id/41753576/3_Common_Pitfalls_When_Targeting_the_Chinese_Consumer
This video provides a picture of how Chinese stores, markets and malls look today.
http://www.youtube.com/watch?v=4gUvuojP1TQ
Luxury consumer behavior in China: What exists behind the facade of new wealth?
http://www.europeanbusinessreview.com/?p=2418
This is an article written by Pierre Xiao LU, a professor in Shanghai, which gives a thorough analysis of how Chinese consumers perceive international brands and largely adopted by successful upscale brands.
The Urban Chinese Consumer – Behavior, Attitudes and Perception toward Food Products
www.gov.mb.ca/agriculture/statistics/releases/china_market_analysis_report_en.pdf
This link is a market analysis report written by the International Markets Bureau in Canada discussing the Chinese consumer behavior, attitudes and perception toward food products which also includes interesting facts about the consumption trends in China.
http://www.chinaknowledge.com/marcom/Book-ChinaConsumer.aspx?subchap=1&content=2
http://fransgiele.be/freematerial/2009chineseconsumerbehaviour.pdf
This resource gives detailed insights of how Chinese consumers make decisions in buying, myths of Chinese stereotypes, and different consumer types in the same cities.
-TV is best way to market new products to consumers
-they have a shortlist of preferred brands that they buy
-make last minute purchase decisions
http://csi.mckinsey.com/en/Knowledge_by_region/Asia/China/2010_annual_Chinese_consumer_study.aspx
there are a lot of importance to concept of 'face', or their reputation to others
-4 types of consumers: pragmatic, commercialized, sociable, conservative
Chinese Consumers Have a New Wish List
http://www.youtube.com/watch?v=19JKczksdAI
Retailers should watch new consumer habits
http://www.chinadaily.com.cn/business/2007-11/22/content_6272008.htm
http://marketing-in-china.org/chinese-consumer-behavior.html
http://sherjee.blogspot.com/2006/10/china-socialism-consumer-behavior.html
http://www.forbes.com/2004/11/04/cx_1104mckinseychina5.html
Understanding Consumers in China
http://www.dummies.com/how-to/content/understanding-consumers-in-china.html
Chinese consumer market segments for foreign apparel products
http://www.emeraldinsight.com/journals.htm?issn=0736-3761&volume=21&issue=5&articleid=856507&show=html&PHPSESSID=s8akvn9mmj70s1mtg4ij52q4c3
Income and social inequality in China: impact on consumption and shopping patterns
http://www.emeraldinsight.com/journals.htm?issn=0306-8293&volume=29&issue=5&articleid=847734&show=html
BREAKING CHINESE BUYING HABITS
http://www.entrepreneur.com/tradejournals/article/111558639.html
One Billion, Three Hundred Million: The New Chinese Consumer
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1572
http://www.youtube.com/watch?v=BV1rYHBH3b0 They like to save!
"Asia's New Consumer's: Who's Buying Now?"
http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2650&language_id=1
"Shopping Habits and Consumer Lifestyles"
http://www.seabridge-china.com/english/Article/497-1.shtml
"CONSUMER DECISION-MAKING STYLES IN CHINA: A CROSS-CULTURAL VALIDATION"
http://www.acrwebsite.org/volumes/display.asp?id=11358